What Is Simple Sale? A Platform to Sell Your House Fast

There are a growing number of companies in the U.S. providing all-cash offers to purchase your home. According to the National Association of Realtors®, cash sales accounted for 23% of existing-home sales last year, up from 16% the year before. This increase is in part due to a rise in instant-offer cash options available to home sellers today.

This article will not attempt to explain all the different iBuyers, investors or franchisors who buy homes for cash and how they operate. The purpose of this post is to introduce you to HomeLight’s all-cash offer platform that simplifies the entire process.

The platform is called Simple Sale, and it offers a number of benefits to someone who needs to sell their home quickly and with fewer hassles than a traditional listing.

What is Simple Sale?

Simple Sale is an all-cash offer platform created by HomeLight. It takes the stress and uncertainty out of selling your home.

It’s a fast, free online tool that provides a competitive, no-obligation cash offer to buy your home. Simple Sale also compares your cash offer amount with an estimation of what a seller would likely receive if they chose to list their home instead.

As an added value, Simple Sale also recommends top-rated agents in your area based on transaction data. The online platform reveals which agents sell the most in your market and price range so, as a seller, you can be more empowered and informed, whether you choose to list with a top local agent or sell for cash.

“We built Simple Sale for home sellers and agents to better understand their options,” HomeLight told the Wall Street Journal when Simple Sale first launched in 2019. “[Simple Sale] gives price estimates for each option, so users can be confident in their decision.”

As the name suggests, HomeLight’s Simple Sale platform provides:

• No-hassle, all-cash offer, typically within 48 hours
• Fast closing, in as few as 10 days from start to finish
• No agent commissions, and no unexpected or hidden fees
• Sell your house “as is,” with little to no repairs or renovations required
• No need to market, stage, or show your home
• Simple and smooth process

Selling your home does not need to be stressful. With Simple Sale, you eliminate the uncertainty and risk of a traditional mortgage-backed sale falling through, and you can often pick your own closing date.

How does Simple Sale work?

Here is how you can receive a Simple Sale cash offer:

Step 1: Enter your address
Go to homelight.com/simple and enter your home’s address.

Step 2: Tell us about your property
Answer a few basic questions about your home’s condition, how much work it needs, and your selling timeline.

Step 3: Review your cash offer and agent options
HomeLight will provide you with a competitive, no-obligation full cash offer with no hidden fees or agent commission. You’ll also be able to see how the cash offer compares with what you might get for your home by listing with a traditional real estate agent, and see recommendations for top-performing agents in your area.

Step 4: If you accept the cash offer, you’re on the way to closing
If you accept the all-cash offer, you can sell confidently and close in as few as 10 days. You might instead decide to partner with a top-rated real estate agent in HomeLight’s network.

HomeLight’s Simple Sale platform can provide cash offers for homes nationwide in almost any condition.

When is a Simple Sale cash offer a good option?

An all-cash offer from Simple Sale can be a good option for home sellers facing a variety of situations. These might include:

You need a fast sale

Cash offers can be a good solution when a home seller needs to sell fast, such as needing to move for an imminent or unexpected job change, family emergency, to avoid a foreclosure, or if you need funds to close quickly on your next house.

You need fewer hassles

Perhaps you inherited a relative’s out-of-state home and you do not have the time or resources to prepare the property for sale or travel to coordinate a real estate transaction. A cash sale streamlines the process for a low-fuss closing.

You need the certainty of a sale

When selling a home to a traditional buyer, sellers often face contingencies that can delay or even terminate the deal before settlement. A cash offer through Simple Sale typically eliminates contract contingencies, giving sellers peace of mind. It also removes the stress of negotiations and renegotiations.

You don’t want to be overwhelmed with prep work

With a cash offer, there is no need to declutter, deep clean, paint, repair, renovate or upgrade your home. Unlike a typical sale on the open market, Simple Sale provides a cash offer to purchase homes in almost any condition “as is.”

You don’t have money for repairs

A HomeLight study found that sellers spend an average of $5,500 on pre-listing preparations alone, and even more on homes that need significant repair work. Combined with common home improvements, taxes, and commission fees, the average cost to sell a house nationally is estimated to be $31,308.

You want to maintain privacy

HomeLight’s research found that 21% of agents cite that sellers prefer not to do showings and place their home or lives in a spotlight. Anxiety about showings, a “for sale” sign in the yard, and a public listing on the MLS are common, especially among couples going through a divorce or other private family situations.

You need access to cash quickly

Along with providing more privacy, a cash offer from Simple Sale can also be a viable solution for a seller facing an impending financial hardship. Having access to cash in a timely manner might make all the difference.

A cash offer will typically be less than what you can get through a traditional agent-supported sale on the open market, but for sellers facing situations like these, Simple Sale can be the solution you need.

Simple Sale testimonials

Each year, HomeLight facilitates about $1 billion in real estate transactions. Whether through our agent-matching service or Simple Sale platform, the company and its employees have established a track record of satisfied customers.

Here are a few examples of what HomeLight clients are saying about Simple Sale:

HomeLight client Baohan Wu was looking for the easiest way to sell his home and needed to do it fast since he had already purchased his new home. With HomeLight’s Simple Sale platform, Wu found the flexibility he needed with an all-cash offer. See the video below.



In a Simple Sale review post, Dolly K from Dallas, Georgia, said, “I would like to thank HomeLight for finding us a professional investor to buy our house. I did not expect it would be that simple, fast, and hassle-free. Spoke 1x with HomeLight representative, Brittany, explaining the house condition and what I expected to sell. The next day I got a few interested parties…closing went through smoothly. Superb! I have shared this experience with HomeLight to my friends, highly recommended.”

Jose S from Orlando, Florida, said, “My HomeLight experience was pleasant and straightforward. They made my real estate transaction so simple. The ease of contact via the web portal and professional assistance via the phone made the process so much easier… HomeLight made my life so much easier. I highly recommend HomeLight to anyone needing to close on their home or property.”

HomeLight maintains a 4.71/5-star rating with the Better Business Bureau and has more than 400 BBB reviews. See more reviews and testimonials about HomeLight at this link.

The right agent can also help with a quick sale

If you decide a traditional home sale is better for you, our agent matching services can help you move forward faster.

HomeLight analyzes over 27 million transactions and thousands of reviews to determine which agents in your market get the best results. We look at an agent’s average days on market (DOM) data to compare agents on how fast they’ve sold homes like yours. We also consider the agent’s average sale-to-list price ratio, which tells you what percent of the asking price a home actually sells for.

By assessing these performance metrics along with an array of other factors, we recommend the top-performing agents near you who can save you time and money.

Connecting with an agent through HomeLight service is 100% free, with no catch. Agents don’t pay us to be listed, so you get the best match.

Know your options with an all-cash Simple Sale offer

As our mission statement conveys, HomeLight’s vision is a world where every real estate transaction is simple, certain, and satisfying for all. Whether you are wondering what your home might be worth, looking for a cash offer, or searching for a top agent in your area, put HomeLight’s data-driven tools to work for you.

An all-cash offer is not right for everyone or every situation, but if you’d like to see your cash sale and top agent options, consider Simple Sale for your real estate needs.

Header Image Source: (karamysh / Shutterstock)