Skip to content
MCC-property

MCC-property

Epicurean real estate

Primary Menu MCC-property

MCC-property

  • Real Estate News
  • House for Rent
  • Construction
  • Furniture
  • Apartment
  • Building
  • About Us
    • Advertise Here
    • Contact Us
    • Privacy Policy
    • Sitemap
  • Home
  • SEO: Build Relationships, Not Links
  • Building

SEO: Build Relationships, Not Links

Rickey Andreu June 7, 2022

Table of Contents

Toggle
  • Links: Give to Get
  • Finding Friends
  • Offerings that Benefit Your Brand
  • Summary

When the Internet was new, it was difficult to find interesting and relevant websites. Link building was easy in those days. It was often just a matter of letting webmasters know that your site existed and they could link to it. Things have changed in the last couple of decades.

Webmasters today are jaded. They’re bombarded with requests for links, offers to receive hundreds of links for one low price, and comment spam, among other things. Approaching a blogger or site owner today with a request for a link is akin to walking up to a stranger and asking for $50. You might get lucky, but chances are you won’t even get a reply.

The concept of link building — manually identifying and contacting individual webmasters to request a link — is all but obsolete. In this new social era of Internet marketing, to get a link you’ll need to build a relationship.

Relationship building as part of search engine optimization is a difficult concept for ecommerce sites to understand. Imagine a Facebook thread that included three back-and-forth replies from a relevant and influential blogger. If your primary goal is building links, that Facebook thread is gold as a relationship builder.

Links: Give to Get

Yes, search marketers seek links and social mentions. But successful link builders today are able to put that personal need to rack up links aside and act more altruistically, knowing that you have to give more than you receive. Think about being at a party where everyone is trying to avoid that loud-mouthed jerk that only talks about himself. The same concept applies to online relationship building. Take a good look at your link requests, your social media activity, and your blogging. Is it all about your brand and the benefits your products bring to the rest of us? Your brand may be that loud mouth at the party.

To build relationships online requires seeking out others with similar passions or questions or problems. Ask for their opinions. Compliment their points of view. Answer their questions. Like or retweet or +1 their updates. Like in the physical world, people online want to be appreciated and respected for their opinions. And just like in the physical world, friendships flourish when both people give freely of their knowledge and respect.

But, and this is important, only participate if your participation is sincere. As a human, it’s easy to know when we feel something sincerely. But what does a brand feel sincerely about? Anyone participating in link building or social media for a brand needs to be able to personify that brand, to step into the brand’s persona and act on its behalf.

Finding Friends

Sometimes the hardest part is just finding the relevant and influential people with which to build relationships. A quick Google search on a topic reveals some of the better ranking and theoretically more influential bloggers in a given space. For example, a site selling landscaping products might want to reach out to gardening and landscaping blogs. Googling “gardening blog” or “gardening intitle:blog” would return many relevant blogs to review for friendship possibilities.

Look for blogs with relevant comments. Those bloggers with an active audience are more likely to be influential. Look for blogs that also have active Facebook, Twitter or Google+ profiles, beyond just syndicating their blog posts. If they use social media as another way to engage their audience as opposed to a bullhorn for their blog content, that’s a good sign that they are savvy enough to understand the benefit of relevant online relationships.

Offerings that Benefit Your Brand

So far I’ve discussed sincerity and reciprocity in relationships. As ecommerce professionals, though, we also have revenue goals to meet. Fortunately, there are ways to give more than you receive that also benefit your brand. Finding creative ways to offer content that will likely also benefit your brand is the key to link building in the social era.

Guest blogging is an excellent way to offer something of value to a blog friend, and is likely to earn a link in return. Many bloggers reach a point where they’re tired of trying to find something interesting to say day after day. If you can offer a fresh perspective without sounding self-serving, the request will likely be met with enthusiasm. Before offering a guest blog post, though, be sure that the relationship is far enough along that you would feel comfortable entertaining a similar offer from that online friend.

Infographics are the current link building craze, and with good reason. Readers love the sound bite approach to consuming information in a world that bombards them with information constantly. Infographics can also be used as a relationship builder, or as a temporary exclusive for a special — and especially influential — online friend. Offer them the opportunity to publish the infographic before any other blog.

Interviews are another way to build relationships and introduce interesting media to your ecommerce site. Many bloggers or site owners or other professionals would be flattered by a request for an interview. Record the interview as a podcast or a video conference and it becomes a valuable addition to your site as well as a piece of content the interviewee is likely to link to and promote to his own network of fans as well.

Summary

There is no easy solution to link building today. Any way you approach it requires creativity, relationship skills, perseverance and a healthy dose of luck. The best link builders know that it’s worth it to keep trying with a handful of very influential experts in an industry than to give in to the pressure to build a larger quantity of low-quality links.

Post Navigation

Previous How Landlords Can Take Advantage of Real Estate Software
Next Construction begins on $950M East County water purification plant

More Stories

How Long Does a Vinyl Fence Last? Durability Explained
  • Building

How Long Does a Vinyl Fence Last? Durability Explained

Rickey Andreu July 16, 2025 0
Zyon Grand: A New Era in Comfort and Elegance—Experience the Ultimate Luxury Living
  • Building

Zyon Grand: A New Era in Comfort and Elegance—Experience the Ultimate Luxury Living

Rickey Andreu July 14, 2025 0
Auckland Home Renovation Boom: What’s Driving the Trend in 2025?
  • Building

Auckland Home Renovation Boom: What’s Driving the Trend in 2025?

Rickey Andreu July 2, 2025 0
July 2025
M T W T F S S
 123456
78910111213
14151617181920
21222324252627
28293031  
« May    

Archives

  • July 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016

Categories

  • Apartment
  • Building
  • Construction
  • Furniture
  • House for Rent
  • Real Estate News

Recent Posts

  • How Long Does a Vinyl Fence Last? Durability Explained
  • Zyon Grand: A New Era in Comfort and Elegance—Experience the Ultimate Luxury Living
  • Auckland Home Renovation Boom: What’s Driving the Trend in 2025?
  • Building Inspection Costs: Your New Zealand Pricing Guide
  • Discover the Appeal of Quartz Countertops in Richmond, CA

Fiverr

Fiverr Logo

Tags

C&M Real Estate C&R Real Estate Services C.F. Real Estate C J Real Estate D&B Real Estate D'Arcy Real Estate D'Ettorre Real Estate D Real Estate Appraiser D Real Estate Daily D Real Estate Logo E Real Estate Agency E Real Estate Agents Act 2008 E Real Estate Corp E Real Estate Depot E Real Estate Depot Mission Tx E Real Estate Llc E Real Estate Logo E Real Estate Meaning F&C Real Estate Investments F&G Real Estate F Real Estate Developer F Real Estate Logo F Real Estate Management F Real Estate Words H&F Real Estate M&D Real Estate Real Estate Data Real Estate Definition Real Estate Degree Real Estate Desoto County Ms Real Estate Developer Real Estate Development Consultant Real Estate Dyer County Tn Real Estate Dyersburg Tn Real Estate Etf Real Estate Exam Prep Real Estate Exam Questions Real Estate Express Login Real Estate Express Reviews Real Estate Fayette County Tn Real Estate Florida Real Estate For Dummies Real Estate For Sale Real Estate For Sale Memphis Tn Real Estate For Sale Near Me
masjiddarussalampnp
cureoly

You may have missed

How Long Does a Vinyl Fence Last? Durability Explained
  • Building

How Long Does a Vinyl Fence Last? Durability Explained

Rickey Andreu July 16, 2025 0
Zyon Grand: A New Era in Comfort and Elegance—Experience the Ultimate Luxury Living
  • Building

Zyon Grand: A New Era in Comfort and Elegance—Experience the Ultimate Luxury Living

Rickey Andreu July 14, 2025 0
Auckland Home Renovation Boom: What’s Driving the Trend in 2025?
  • Building

Auckland Home Renovation Boom: What’s Driving the Trend in 2025?

Rickey Andreu July 2, 2025 0
Building Inspection Costs: Your New Zealand Pricing Guide
  • Building

Building Inspection Costs: Your New Zealand Pricing Guide

Rickey Andreu July 2, 2025 0
Discover the Appeal of Quartz Countertops in Richmond, CA
  • Building

Discover the Appeal of Quartz Countertops in Richmond, CA

Rickey Andreu July 1, 2025 0
mendocinocoastproperty.com | CoverNews by AF themes.

WhatsApp us