• Real Estate News
  • Contact Us
  • Advertise Here
  • Privacy Policy
  • Sitemap
Sidebar

Recent Posts

  • Residences And Houses For Lease
  • Residences For Lease In Bellevue WA
  • Search continues for suspect in Jackson County shooting incident
  • Why Use Instagram For Business In 2021?
  • Residences For Rent In Oak Park IL

Categories

  • Business
  • Real Estate News
March 2021
M T W T F S S
1234567
891011121314
15161718192021
22232425262728
293031  
« Feb    

Tags

actual agent agents apartments awards bedroom business buying central company concepts contractor contractors county designs dinner estate flats homes house houses housing ideas improvement leading lease management meals missing online Police properties property recipes rental repair residence residences search style suggestions Values weblog world worlds

Backlinks

TL

MCC-property Epicurean real estate

Theme by The WP Club . Proudly powered by WordPress

  • Real Estate News

Personalized Property Videos a Must-Have as Hotels and Venues Ramp Up Sales Efforts to Prepare for 2021

November 14, 2020
Rickey Andreu
0 Comments

For years, the HGTV show ‘House Hunters’ has taken viewers into sprawling homes worldwide while aiding families in their search for a new property. Although house hunting can be a daunting and time-consuming process, the show does an exceptional job of conveying the magic that many of these properties offer to prospective new homeowners or tenants. Throughout each episode, viewers feel as though they too are on the tour, experiencing every nuanced detail of the home in a way that a written description simply can’t convey. Through the TV, viewers can feel what it would be like to be in the space and how it might feel to live there. If a picture is worth a thousand words, a video tour is priceless.

This is precisely the effect that hotel sales teams should look to achieve when showing prospective clients their event space. Converting leads to satisfied customers is, after all, an art form. As the hospitality industry adjusts to the ‘new normal’ in a COVID-19 world, video represents the perfect medium to convey the ‘wow’ factor that inspires a booking decision.

The Missing Piece

The travel and hospitality industry is in the business of curating exceptional moments. From romantic getaways to family vacations, ‘staycations,’ business trips, corporate meetings, and group events, hotels aren’t just offering a room — they’re offering a meaningful experience. Group business, especially, hinges on a number of details, including hotel capacity, amenities, available venue space, catering options, custom group packages, and more.

As the industry braces for recovery in the coming months, hotels and venues need to use every possible resource to engage and close group business. Coming in at the top of that list, we believe, is personalized video tours in place of on-site tours.

As businesses and groups enter the planning stage for future corporate events and social gatherings, planners will show preference to those properties that offer them high-touch, visual sales efforts in the absence of physical property visits while COVID-19 measures remain in place.

Converting Leads to Future Bookings

The success of video marketing is hardly a novel concept. Recently, brands across industries have begun dedicating a significant portion of their marketing budget and efforts to creating and distributing engaging video content. In fact, studies show that video content can make site visitors 144% more likely to purchase products after seeing it in a video. Moreover, 51% of marketing professionals worldwide name video as the type of content with the best ROI. Why? Because while expert copy helps you tell a story, video content helps potential guests get a tangible feel for the property, even from afar.

From a sales perspective, video marketing arrives in the form of personalized video presentations. Traditionally, the group business sales funnel would come to a culmination after a prospective client has toured the property and had a chance to experience, in person, every important detail of the space and package options for their event or gathering. Now, as we adjust to a social-distant business environment, sales teams must pivot. An exchange of emails is rarely enough to convert a lead into a confirmed reservation; rather, prospective clients still expect to be engaged in a personalized, hands-on manner.

The Path to Proposals that Drive More Business

The formula is relatively simple — empower your sales team, empower your bottom line. Fortunately, using the STS Cloud ProposalPath Premium Media Package, this is entirely possible. ProposalPath is an enhancement to the STS Cloud sales and catering system, and the Premium Media Package lets sales teams capture video with their mobile phone and easily upload it to accompany a property proposal.

With all-in-one software options for hotels and venue spaces, salespeople can use almost any device to guide prospective clients through the property virtually. This allows your sales team the opportunity to not only proactively manage all inquiries and requests via an intuitive, cloud-based platform but also to address any inquiries in real-time. With the help of video elements, sales agents can approach the tour and conversation in the same way they would during a formal, in-person meeting while forging more personalized relationships with prospective clients. Much like ‘House Hunters’, this is where the magic happens.

In the coming months, the ability to quickly create and deliver custom video-enhanced sales and catering proposals with personalized elements and specifications will, undoubtedly, become integral to a hotel’s success. Those hotels with the tools in place to maintain high-touch customer service, even from afar, will be better equipped to answer client’s questions, mitigate any concerns and, most importantly, convert leads to happy customers.

Efforts hotels MustHave Personalized Prepare property Ramp sales Venues Videos

« Apartments For Rent In Washington DC
Elite Housing, Elite Housing Suppliers And Producers At Alibaba.com »
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

SAVE & ACCEPT