Agents put “real” in today’s real estate market
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Real estate agents in Colorado and nationwide are beginning to cut words like “cozy” and “quirky,” and calling properties what they really are: small and run-down.
Why it matters: The pandemic drove a surge of people to new places — many of whom purchased sight unseen — and thousands of new homebuyers say they now regret their decisions, the Wall Street Journal reported.
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What’s happening: A collection of realtors who recognize the problem are taking to YouTube and distinguishing themselves with a new genre of content in which they share painfully honest descriptions of listings.
Zoom in: Jamie Eklund, a real estate agent in northern Colorado, told the newspaper he’s committed to being “as honest with people” as possible about each property, including its drawbacks.
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Greeley “smells like a farm town,” he says in a video. “If this is something that might bother you, you might want to reconsider.”
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Breckenridge lacks indoor activities, he advises in another. “If you’re looking for concerts and inside venues, then [it] might not be for you.”
What they’re saying: People moving to new cities in the Centennial State appreciate the candor, including married retirees MJ and Gary Isaksen, who relocated to Greeley from Florida last year.
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“We have not had days where we said [the smell] was terrible,” MJ said. “But we have had days where we’ll go outside and say, ‘Oh my.'”
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Snow must be in the forecast.
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