Vancouver Real Estate Marketing Outlook in 2019

Marketing is an integral part of any business. For those in the Vancouver real estate business, marketing is dependent on various social and technological developments that affect how people in this area area buy and sell real estate. Here are some factors and trends that will emerge in 2019:

  • The Home as a Source of Revenue

It’s true that many people’s financial resources aren’t quite matching the costs of real estate. Average home prices have gone up in steeper rates than the income of most people. Perhaps this explains the ongoing trend of more people looking for a home that can generate income. Living space and work areas are now no longer sharply defined into separate locations.

More and more people are self-employed or work remotely at home. What this means is that there’s a greater demand for living space that can double as work areas for home owners. This is the kind of demand that requires real estate marketers to adopt a similar point of view. If a home can offer work spaces, then this must be emphasized in the advertising.

The popularity of websites such as Airbnb also emphasizes a need for homes that can be rented out as short-term rentals. In some cases, only particular spaces in the home can be rented out on a short term basis. This is different from the usual condo units rented out for long-term residents.

The self-employed will prefer spaces that resemble lofts, which can be more easily converted into work spaces. There will be less need to be closer to business areas. Potential Airbnb hosts look for open living spaces and common areas as well as smart security technology that can attract future guests. Its location should be peaceful and thus away from busy hubs, or near tourist attractions …